There are many ways that can make local brand has an international image. One of them by wearing the international characters on the products of local companies are.
According to Lina The, MM, Senior Licensing Manager RM Enterprises (BVI) Ltd., one of the International Licensing Agents for the development of character licensing and promotion in Asia and other global markets, using an international character licensing, new business can take advantage of the international brand image and character.
"Some local companies have used Indonesian's license characters on its products, such as Indosat are a license to use one of the international character of the product refill vouchers. Depending on the targeted segment of whom, so he could choose a suitable character, "he said, to the sidelines of franchise exhibition in Jakarta, today.
He said, since 2001, RM Enterprises has been given license to permit an international character to 50 local companies in Indonesia. License character types that can be used for characters or product packaging design for promotion of cooperation programs.
While the characters are RM licensing programs, among others from the USA such as peanuts / snoopy and friends, popeyed an Olive Oyl, Betty Boop, percious moments and Fido Dido. From the UK, such as Peter Rabbit and Paddington Bear, and from Japan such as San X, etc.
